It’s official, ADIDAS and Kanye West are going the distance. Adidas wasted no time in announcing their next chapter together in an effort to form one body called “adidas + KANYE WEST.” Their extended collaboration will incorporate retail stores containing the YEEZY line of sneakers, apparel and gear.
According to Adidas CMO, Eric Liedtke, the renewed “adidas + KANYE WEST” alliance will also see the line venture into performance designs.
Yeezy himself had the following to say, “These past two years adidas and Yeezy have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”
We’ve only just begun. Introducing the next chapter: adidas + @KanyeWest. pic.twitter.com/kSHPqD6xzj
— adidas (@adidas) June 29, 2016