Absolute Vodka have released a short film for their One Source campaign titled “Africa On Fire” featuring Khuli Chana, Sho Madjozi, Trevor Stuurman, Osborne Macharia & Fabrice Monteiro who play characters with superhero like abilities as they prepare Africa for a new revolution.
The Video is focused on the One Source Live Festival which will take place on the 24th March 2018 and will be an international platform of expression for creatives in fashion, art, ideas and music.
Iris Le Berg, Global Marketing Manager at The Absolut Company says: “Absolut has a long history of supporting artists and standing up for the rights of “communities;” whether it will be LGBT or female power/rights. One Source Live underscores our believe that creatives are the real leaders that can rewrite and recreate the kind of change that modern Africa is poised to own. We are bringing these creative revolutionaries together to highlight Africa as the creative engine of the world. One Source Live is a movement that promotes a proud and authentic African identity by reminding people that we all come from One Source.”
Absolut Ambassador and Creative revolutionary, Khuli Chana says: “OSL, being a platform for the growing unification of African creatives, is a perfect opportunity for me to fulfill a long-standing dream of mine to display Africa to the world in the most majestic and powerful way possible. This project defines what being a creative revolutionary means to me – the courage to unite in the face of all physical, cultural, and political boundaries and differences as Mama Africa’s offspring and make her shine, to make her proud, to make her smile.This is a very important part of the African Renaissance. Africa’s creative awakening is ushering in a new era in World Entertainment and in the Global Arts Sector at large. As we unite, grow, and progress creatively, we influence the world and share the greatest and most effective inspiration the world has ever experienced. I’m proud to be an African leader in my own right and to be championing the advancement of African brilliance in our lifetime.”
People can visit OneSourceLive.com to get involved.