it official and was confirmed by NDP Group’s sports industry analyst Matt Powell, who tweeted that adidas has overtaken Jordan as the number 2 brand in the United States for sports footwear. An achievement most did not see coming
Adidas has overtaken Jordan as the #2 brand in U.S. sport footwear. This is an achievement I never thought I would see in my lifetime.
— Matt Powell (@NPDMattPowell) September 18, 2017
While Nike is still at the top, Powell also shared that adidas sport footwear sales grew more than half for the month of August, while Nike and Jordan sales were down.
Kanye West once said, “I ain’t trying to stunt man, but these Yeezys jumped over the Jumpman,” and now it has actually happened, sort of. Kanye’s influence and star power has helped the Adidas brand overthrow Jordan Brand as the number two brand in U.S. sport footwear.