@CassperNyovest signs with @UMGSA & announces new kwaito album
Surprise , surprise . Cassper Nyovest has officially joined, Universal Music today . The new partnership was announced at the universal Music South African Head office and was streamed live on social media.
The deal with Universal, will help with releasing and distribution. For years Cassper has been against the idea of being signed to major labels and that’s why he created Family Tree with partners. At the press conference he said that, this deal took time because he wanted to make sure that it benefited both parties and took him to the next level in terms of where music is moving to digitally .Keeping ownership of his music was the main priority for this deal to happen .
A new album was also announced . The album will be released in two weeks at the ‘Fill Up Moses Mabhida’ concert . Every person that purchases a ticket will get a free album . Cassper made sure that we understood during the press Conference, that the album is not a kwaito album , but a hip hop album influenced by kwaito. The album is titled ‘Sweet and Short ‘.
Cassper Nyovest signs with Universal & announces new kwaito album
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I would like to take this time to announce that my company, Family Tree Media has signed a partnership deal with Universal Africa. This deal was tailored 2 what I wanted. Lesson? Build it till it’s worth something&then you get to call the shots!!! New album Dec 1st #SweetAndShort