Balmain and Kanye West recently teamed up for the long awaited video for “Wolves. The video was directed by Steven Klein and also serves as Balmain’s Fall campaign for their 2016 line. The video feature the likes of Kim Kardashian, Kylie Jenner, Vic Mensa, Alessandra Ambrosio, Cindy Crawford, Sia, Joan Smalls and more.
Oliver Rousteing (Balmain Creative Director) spoke to Vogue and told them how the whole thing came about…
“I called Kanye and I said, ‘I would love to create a campaign around your music, your lyrics, and your aesthetic,'”
“Kanye has a really strong and incredible vision. I will say it is a vision of art. It’s about fashion; it’s about music; it’s about video. He’s an incredible designer as well, he’s an incredible art director, he’s an incredible singer, and I think it’s all of those things that I love about him. What I also love is that he actually says what he thinks and I love his strength because he is someone who is really honest.”