In 2014 he released the Cashtime Life merchandise line comprised mainly of t-shirts and sporties (bucket hats), the range was quickly sold out and their production output was far outweighed by the consumer/fan demand.
Soon enough the pirates and bootleggers showed up and their merchandise line became the most pirated brand on the continent; fake Cashtime Life clothing was everywhere from Angola to Zambia.
That exercise showed that fans from across the continent are ready and very interested in supporting African
music brands and it was with that in mind that K.O decided to start his own fully clothing label, not just an artist
merchandise line but a full on street wear clothing label.
The label is called DustnKOmpany (dust because they are from the dusty streets of Townships, South Africa and
KOmpany because well… KO). K.O is seen by many as a trendsetter and the streets often refer to him as ‘Mr. swagger
of the season’ or ‘Iskhothane se rap’ so it is only fitting that starts a clothing label.
“The clothing line is inspired by my patriotic obsession with SA culture and of coarse the aesthetics of my music. I
figured it was only logical for me to create my own range seeing that I’ve managed to create fashion trends in the
urban space with an ensemble of various other brands. Its just time for us to do for self and to use that influence to
empower us.” Says K.O
DustnKOmpany’s first offering is the ‘caricature long sleeve tees’ and are available at www.dustnkompany.com /
Fashion Kraal (30 Loveday Street, JHB) and www.fashionkraal.co.za or by direct order via WhatsApp on 0637393442
For more inquiries please contact:
Tel: 011 886 0781 / 082 886 2259